A website is often the first point of contact between a business and its potential customers. But many clients don’t necessarily understand this or may have other questions related to your services. From inquiries about the cost to concerns about security and everything in between, having well-prepared responses can make all the difference in closing a sale. 

Let’s examine some of the most common FAQs clients might ask and how you can confidently tackle them. These tips come directly from our white label digital marketing website design and maintenance team.

      1.  Why do you cost so much?

This question is often a reflection of a client’s lack of understanding about the complexities involved in website design and maintenance. Take the opportunity to educate them on the value you provide, emphasising factors such as expertise, customisation, ongoing support, and the use of quality tools and technologies.

      2. Why are you so cheap?

Conversely, some clients may wonder why your rates are lower than your competitors. Assure them that your affordability doesn’t compromise quality. Highlight your streamlined processes, efficient resource allocation, and commitment to delivering exceptional results without breaking the bank.

      3. How long does it take to build a website?

Every project is unique, and the timeline depends on various factors such as the complexity of the design, the scope of features, content availability, and client feedback. Provide a realistic estimate based on your experience and project requirements, stressing the importance of thorough planning and collaboration.

      4. Why are website design and maintenance important?

Educate clients on the pivotal role of a well-designed and regularly maintained website in establishing credibility, enhancing the user experience, driving traffic, and achieving business objectives. Emphasise the digital landscape’s ever-evolving nature and the necessity of staying ahead of the curve.

      5. How often should I update my website?

Regular updates are crucial to keep content fresh, maintain security, and adapt to changing trends and technologies. Recommend a schedule based on the client’s specific needs and industry standards, stressing the importance of consistency and relevance.

     6. Can I provide input during the design process?

Reassure your clients that their opinions definitely count. Collaboration is key to ensuring the final product aligns with the client’s vision and goals. Encourage open communication and active participation throughout the design journey, emphasising the value of feedback in refining the website to perfection.

     7. What platforms or technologies do you use for website design?

Tailor your response to the client’s needs and preferences, highlighting your proficiency with a diverse range of platforms and technologies. Emphasise your ability to recommend solutions that best suit their requirements, ensuring optimal performance and scalability.

     8. How do you ensure the website is accessible to users with disabilities?

Accessibility is non-negotiable in today’s digital landscape. Assure clients that you adhere to accessibility standards and employ techniques such as semantic HTML, ARIA roles, and comprehensive testing to ensure inclusivity for all users.

      9. Will my website be optimised for search engines (SEO)?

SEO optimisation is integral to maximising visibility and driving organic traffic. Highlight your expertise in implementing SEO best practices, including keyword research, meta tags optimisation, mobile responsiveness, and content quality.

      10. How do I request changes or updates to my website?

Outline your streamlined process for submitting change requests, whether through a dedicated portal, email, or project management tool. Assure clients of prompt responses and efficient implementation of requested changes.

     11. Is technical support provided after the website is launched?

Post-launch support is essential to address any technical issues, provide guidance, and ensure smooth operation. Assure clients of your commitment to ongoing support and prompt resolution of any issues that may arise, and explain what costing looks like.

     12. Can I update the content on my website myself?

Empower clients with the ability to manage their website content independently through user-friendly content management systems (CMS). Offer training and documentation to facilitate a seamless transition to self-management, if your agency does not want to insist that you maintain the site.

     13. Are there any limitations to what I can change on my website?

While certain design elements may require technical expertise to modify, assure clients that they’ll have the flexibility to update content, images, and other customisable elements within predefined parameters. Emphasise the importance of preserving the website’s integrity and user experience.

    14. How do you protect my website from hackers and malware?

Highlight your robust security measures, including regular software updates, SSL encryption, firewalls, and malware scanning. Emphasise your commitment to proactive monitoring and swift response to security threats.

    15. What is your billing process?

Transparent billing practices inspire confidence and trust. Clearly outline your billing structure, whether it’s based on hourly rates, project milestones, or retainer agreements. Emphasise transparency, accuracy, and flexibility in accommodating client preferences.

After you’ve answered your client’s questions and closed the deal, it’s time to get to work. If your agency team needs help when it comes to website design and maintenance, take a closer look at our white label digital marketing packages here.