As the provider of white label digital marketing services to digital agencies across South Africa, we have assisted many businesses with white label email marketing campaigns. We have seen the impact that effective email subject lines and previews have on open rates, and thus click-through rates and even sales or sign-ups. Discover our top tips below.
Dynamite Comes In Small Packages
Both email subject lines and previews need to be condensed into less than about 60 characters. Despite keeping them short and punchy, use all the space available to you.
Use Their Name
Personalisation is a great way to encourage open rates. By adding a name or location tag to your subject lines, you can make a reader feel singled out and special. This works especially well when the content itself is personalised, as in a birthday email or an abandoned cart email.
Stats!
Nothing builds credibility like facts, and including numbers in your subject line or preview will help readers looking over their inbox decide your email is worth reading. Be sure to limit any authority-building stats to one per subject line so as to avoid confusing or intimidating the reader.
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Use Power Words
Starting a subject line and preview with an attention-grabbing verb like “Unlock,” “Unleash,” “Discover,” or “Explore,” will help the reader pick your email out of their inbox and open it, instead of deleting it. These words drive an emotional response by feeding on the human desires of curiosity or fear, for example.
Make Your Offer Clear
If a one-time special discount is included in the email, make this clear in the subject line. Drive home the biggest benefit of the email content in your subject line and/or preview to really hook readers and encourage open rates.
Test, Test, Test
The most important part of up-levelling your email subject line and preview game for clients is to A/B test continuously. What worked last quarter may no longer work today.
Whether you already offer email marketing to your clients as a service or have been looking for a way to add this to your offer without hiring an expensive new employee, our white label email marketing services are perfect for you! We pay attention to the latest trends and best practices so that your clients can easily nurture their leads and convert them into profitable customers. Get in touch today!
