Where is SEO going in 2024? Our SEO outsourcing experts believe that social search will continue to grow in popularity and importance.
Let’s delve into TikTok’s role as a discovery engine, explore strategies to optimise for discoverability, and discuss the unique challenges and SEO opportunities that this platform presents for you and your clients.
TikTok as a Discovery Engine
In recent years, TikTok has transformed from a mere entertainment platform into a powerful discovery engine. Its algorithm, driven by artificial intelligence, curates personalised content for users based on their preferences, engagement history, and trends. As users spend more time on the platform, TikTok learns their interests and delivers a continuous stream of relevant content, making it a goldmine for discovery.
Understanding TikTok’s role as a discovery engine is pivotal. It means recognising the potential for reaching a vast and diverse audience that is actively searching for products and services to purchase on the likes of TikTok, Pinterest, and other social media platforms. As TikTok continues to gain traction, integrating this platform into your digital marketing strategy becomes essential for pushing sales.
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How to Optimise for Discoverability
To harness the power of the likes of TikTok as a discovery engine, you should:
- Embrace Creativity and Authenticity: TikTok users gravitate towards authentic and creative content. Encourage your team to think outside the box and showcase your clients’ personalities.
- Leverage Trending Hashtags: Stay current with trending hashtags on TikTok and incorporate them into your content. This not only increases the discoverability of your posts but also aligns the kinds of promotional material you create with popular trends. However, ensure that the hashtags are relevant to your content.
- Engage with the Community: Actively participate in the TikTok community by responding to comments, engaging with other users’ content, and collaborating with influencers.
TikTok Challenges and SEO Opportunities
While TikTok presents exciting opportunities, it also comes with its own set of challenges. Understanding these challenges is crucial for devising effective strategies.
- Short-Form Content Limitations: TikTok’s emphasis on short-form content can be challenging for conveying detailed information. However, this limitation opens the door for creative storytelling and encourages agencies to convey their message concisely and impactfully.
- Algorithm Changes: TikTok’s algorithm evolves constantly, making it imperative for agencies to stay informed about updates and adjust their strategies accordingly.
- Youthful Audience: TikTok’s primary user base consists of younger demographics. While this poses challenges in targeting specific age groups, it also offers the chance to tap into a market with growing purchasing power and influence.
Our SEO white label team can help you plan, research, and implement SEO strategies across websites and social search platforms. Take a closer look at our outsource digital marketing packages.
