While organic social media marketing has its place in building awareness, you have likely noticed that you need to step up your paid campaign game in order to achieve results for your clients, like clicks or bookings. 

Crafting compelling and effective ad copy is essential for driving conversions and maximising ROI. In this blog post, we will delve into the anatomy of great ad copy, providing you with actionable tips to enhance your copywriting skills. 

Our white label copywriting team shares some of the biggest pointers you need to get back on track with ad copy. Plus, you can also outsource copywriting to our white label team if implementing these tips doesn’t float your boat.

Let’s dive in!

The Headline

The headline is the first thing that grabs the attention of your audience. To make it impactful:

• Use Statistics: Incorporate relevant statistics to add credibility to your claims. For example, “Increase Your Website Traffic by 50% with Our SEO Services”.
• Use Urgency: Create a sense of urgency to encourage immediate action. Phrases like “Limited Time Offer” or “Act Now” can motivate potential customers to take action.
• Use a Promotion: Highlight any promotions or special offers to entice your audience. For instance, “Get 20% Off on a Cut and Wash Today!”

The Description

The description in the ad expands on the headline and provides additional information about the offer. To make it compelling:

• Make It Benefits-Driven: Focus on the benefits your client’s product or service offers. Clearly communicate how it solves a problem or fulfills a need. For example, “Boost Your Online Presence and Reach More Customers with Our Social Media Management Services.
• Sell A Promotion: Reiterate any promotions or discounts mentioned in the headline. Reinforce exclusivity and urgency, such as “Limited Spots Available” or “Exclusive Discount for New Customers”.

The Design Copy

Incorporating brilliant ad-minded copy into the ad design itself is the secret ingredient that will push your ad over the top. Consider the following tips:

• Use the First Person: Write the copy from the perspective of the customer, addressing them directly. This creates a sense of personal connection. For example, “Discover how we can supercharge your online presence.”
• Include a CTA: A call-to-action (CTA) prompts the viewer to take the desired action. Use a compelling and actionable CTA, such as “Sign up now,” “Get started today,” or “Learn more”, and include it in a button design on the ad itself. 

Strategising, setting up, and reporting on a meta campaign is difficult enough.

Make the process much simpler by outsourcing your ad copy needs to our white label copywriting team. That way, you’ll have the capacity to focus on creating a campaign strategy that gets your client results!