As we approach 2024, social media is undergoing significant transformations that will redefine the way digital marketing agencies engage with their audience and the way brands in general connect with their markets. 

Let’s delve into 3 key trends that will shape the social media landscape and impact your digital marketing strategies for the upcoming year, as predicted by our social media reseller team. 

#Raw

In 2024, the era of polished and overly curated content will come to an end. Audiences are craving authenticity, and digital marketing agencies must adapt their strategies accordingly. Consumers connect more with genuine, unfiltered moments than with perfectly staged content.

The shift towards authenticity calls for a reassessment of content creation processes. Encourage clients to showcase the human side of their brand, sharing behind-the-scenes glimpses, employee stories, and candid moments. Embracing imperfections and being transparent will build trust and resonate with today’s socially conscious consumers.

Social Search Engines

The emergence of social search engines is revolutionising the way users discover content on social media platforms. TikTok, the frontrunner in this trend, has become a powerhouse for reaching Generation Z. 

Digital marketing agencies need to embrace the raw and unfiltered nature of TikTok-style content. Short-form videos, challenges, and user-generated content will take centre stage, requiring a shift in traditional marketing approaches. 

Successful campaigns will leverage the power of relatability and creativity, connecting with audiences on a personal level. In 2024, integrating TikTok strategies into your digital marketing arsenal will be essential for reaching the elusive Gen Z demographic and even Boomers, who have been steadily increasing on the platform and who have more buying power. 

In-Store AR Integrations

Augmented Reality (AR) is no longer confined to the realm of gaming; it’s making its mark on social media and transforming the way consumers interact with brands. Imagine customers being able to virtually try on products or experience a brand’s story through interactive AR displays.

Crafting AR experiences that bridge the gap between online and offline interactions will be key in 2024. Brands can create immersive campaigns that not only showcase their products but also provide an unforgettable experience. 

Even though the social media landscape is constantly changing, there’s one thing you can always maintain control over: your niche! By determining what your niche is, you’ll become more specialised at helping a certain type of business succeed.

Find out more by watching this video for tips on how to figure out your niche from our social media reseller team.