You’ve set up the entry point to a funnel with a paid social media campaign, for example, and now you need to make the most of the conversion sequence so that your client can capture as many leads as possible.
Whether it’s a course sign-up page or a page advertising a free lead magnet, the best conversion paths include the 3 elements our expert digital marketing resellers in South Africa have outlined below:
1. Create An Un-navigable Landing Page
In order to boost conversions on a landing page, it is important to ensure that the visitor is unable to navigate off-site. If you entice the lead to visit a website page on your client’s website, for example, it will be easy for them to noodle around and hop off of the page you so painstakingly put together in favour of reading the about page and then leaving the website.
Make a dedicated landing page for each of your client’s campaigns and offers for the best results.
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2. Design A Thank You Page
Once a visitor has signed up for the free lead magnet or the free strategy call, don’t just leave the conversion journey there. Be sure to divert them to a Thank You Page that potentially automatically upsells small digital products to the viewer if it aligns with your client’s offer. For example, for your accountant-client, you could set up an automated Thank You page that asks the visitor if they would like to purchase a DIY Tax Kit for only R150.
If an easy-yes, small offer is not relevant to your client, add in a Thank You page any way that helps to build the relationship between your client and the customer.
3. Automate A Nurturing Email Sequence
It’s easy for your agency to leave the conversion journey there, but a great strategic move is to then convince your client to invest in an automated email sequence that gently educates the lead as to your client and their offer over the next few weeks or months.
Make the most of a client’s lead campaign by explaining the benefits of a comprehensive funnel and conversion pathway to them. Your agency can outsource web development, email marketing, copywriting, and more to our excellent white label team so that you can focus on the broader strategy.
