Google Bard, a breakthrough in artificial intelligence technology, is redefining how businesses, including digital agencies, can leverage AI for more efficient solutions. Let’s delve into what Google Bard is, how it works, and how it can be particularly beneficial for outsourcing digital marketing solutions and white label digital marketing resellers.

What is Google Bard?

Unveiled in February 2023, Google Bard is an AI chatbot that interacts with users through natural language prompts. It is capable of pulling information from the web, generating responses, and presenting them in a natural language format. Contrasting from the traditional Google search, Bard provides direct answers instead of a list of links. Google labels Bard as an “experimental conversational AI service,” with an emphasis on its ongoing development.

How does Google Bard work?

At its core, Google Bard uses a large language model to process and generate responses. The model is adept at several tasks such as summarising texts, comparing items, making suggestions, explaining concepts, brainstorming ideas, drafting text, coding, debugging, and executing internet searches.

One remarkable aspect of Bard is its transition to the Pathways Language Model 2 (PaLM 2) in May 2023. PaLM 2 is a state-of-the-art language model with enhanced multilingual, reasoning, and coding capabilities.

 

What are the Benefits of Using Google Bard?

Google Bard offers an array of benefits, especially for businesses looking for outsourcing digital marketing solutions.

• Streamlined Information Retrieval: Instead of following links and compiling data, Bard delivers concise information in response to queries.
• Enhanced Content Creation: For white label digital marketing resellers, Bard’s ability to draft and edit content is invaluable. It can help in creating blog posts, articles, and other content quickly and efficiently.
• Coding and Debugging Assistance: Digital agencies can utilise Bard to write code and debug in more than 20 programming languages.
• Brainstorming and Suggestions: Bard can brainstorm ideas for marketing campaigns and suggest new strategies for white label digital marketing resellers.
• Multilingual Support: With Bard’s multilingual capabilities, digital marketing agencies can easily extend their services to a global audience.
• Mobile Functionality: With its availability in different sizes, Bard is functional even on mobile devices without an internet connection.

How Can I Get Started with Google Bard?

Google Bard is accessible through a web browser at https://bard.google.com. Sign in with a Google account to start using Bard. Initially, access was limited via a waitlist, but as of May 2023, Bard is widely available. 

Google Workspace administrators can adjust settings for Bard availability within their organisation. It’s also noteworthy that Bard supports U.S. English, Japanese and Korean, and is available in over 180 countries.

What’s Next for Google Bard?

As an experiment, Google Bard is likely to undergo continuous improvement. It’s expected that Bard will further expand its language support and become available in additional regions, including European Union countries, by the end of 2023. Moreover, with the integration of PaLM 2, users can anticipate more sophisticated features and capabilities in the future.

Google Bard’s potential for outsourcing digital marketing solutions is immense. Its streamlined information retrieval and content creation capabilities make it an invaluable tool for white label digital marketing resellers and digital agencies. By integrating Bard into their workflows, these businesses can vastly improve efficiency and drive innovation in their services.

Elevate your agency by harnessing the power of AI with Google Bard. Don’t get left behind; adapt and thrive. Partner with Globital to gain access to cutting-edge AI tools and streamline your white label digital marketing solutions. Our expertise will empower your agency to deliver stellar results. Contact us today and unleash the future!