As digital marketing agency owners, we’re constantly bombarded with “best practices” and “proven strategies” to boost our clients’ online presence. But let’s face it: the world of SEO is a battlefield, and playing by the rules isn’t always enough to stay ahead.
What if we told you that there’s a different way to approach keyword selection, one that’s innovative, powerful, and unconventional? Intrigued? Well, buckle up!
As white label SEO resellers, we’ve got you covered! We’re about to dive into a game-changing approach to SEO keyword selection that will leave your competitors scratching their heads while you conquer the search engine rankings
Let Your Competitors Do The Work For You: Leverage Their Research
Why reinvent the wheel when you can benefit from the groundwork your competitors have already laid? Analysing your competitors’ keywords will help you identify the top-performing ones in your industry. Use tools like SEMRush, Ahrefs, or Moz to see which keywords they are ranking for and cherry-pick the ones that align with your objectives.
Define Your Filters: Focus On What Matters
Not all keywords are created equal. To find the most relevant and valuable keywords, establish a set of filters, such as search volume, keyword difficulty, and cost per click. Focusing on these parameters will allow you to quickly zero in on the keywords that will make the most significant impact on your SEO efforts.
Isolate High Volume, Low Difficulty Keywords: The Sweet Spot
A keyword with high search volume and low difficulty is a rare gem. These keywords are easier to rank for and can drive substantial traffic to your website. While it may be tempting to target high-volume, high-difficulty keywords, you’ll likely face an uphill battle. Concentrate on the high-volume, low-difficulty ones for a more efficient strategy.
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Longtail Keywords Indicate Higher Intent: Capture Qualified Leads
Longtail keywords, though often having a lower search volume, can be invaluable to your SEO strategy. These multi-word phrases are more specific and often indicate higher intent. Targeting longtail keywords can result in more qualified leads and higher conversion rates, boosting your ROI.
In the crowded digital marketing world, staying ahead means constantly innovating. By implementing this unconventional approach to SEO keyword selection, you can stay a step ahead of your competitors. Remember to analyse your competitors, establish filters, focus on high-volume and low-difficulty keywords, and leverage longtail keywords for higher intent.
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