Do you want to get more clicks for your client? More sales? Do you feel like you’ve tried most things, but you’re still sitting there, staring at relatively lacklustre results? One powerful tool that can help you achieve your biggest marketing goals is ad retargeting. 

In this blog post, we will explore how ad retargeting can increase brand awareness, boost conversions, and nurture customers. Our pay-per-click reseller experts haven’t left anything out!

Increase Brand Awareness

Ad retargeting is an effective way to increase brand awareness among your target audience. By displaying targeted ads to users who have previously interacted with your client’s website or engaged with their content, you can keep your client’s brand top of mind. This constant exposure can help build familiarity and trust, making potential customers more likely to engage with your client’s brand when they are ready to make a purchase.

Strategically placing retargeting ads across various online platforms, such as social media, display networks, and search engines, allows you to reach a wider audience and make a lasting impression.

Increase Conversions

One of the primary goals of any marketing campaign is to drive conversions. Ad retargeting excels in this area by targeting users who have already shown interest in your client’s products or services. These users are more likely to convert than cold leads.

Retargeting ads can be tailored to specific user behaviours, such as cart abandonment or browsing specific product pages. By reminding users of items they are interested in or offering enticing discounts and promotions, you can encourage them to complete their purchase. 

Nurture Customers

Ad retargeting also plays a crucial role in nurturing customers and reducing cart abandonment rates. Many potential customers abandon their shopping carts for various reasons, such as distractions or doubts about the purchase. With retargeting ads, you can remind these customers about the products they left behind and address their concerns.

Retargeting ads can provide additional social proof, customer testimonials, or incentives to encourage customers to return and complete their purchase. As you stay engaged with these customers throughout their decision-making process, you can increase the likelihood of conversion and foster long-term customer loyalty.

Ad retargeting is a long-term strategy that will ultimately help you achieve better results for your clients. Focus on the strategy and leave the deployment to us. We’ll make sure that we bring your vision to life. 

As a pay-per-click reseller with a white label SEO copywriting team at your disposal, we can take care of everything from graphic design to ad copy to campaign activation. Take a close look at our services.