PPC and SEO are two complementary online marketing disciplines. Marketers who focus exclusively on either one of the two techniques at the expense of the other fail to achieve success in their digital marketing efforts for their own agencies or their clients’ brands. The two techniques, when used together, can offer more accurate data and information around targeted consumer behaviour. Enquire now for our white label PPC management program.
In the quest of achieving prime ranking positions, integrating SEO with Pay Per Click is one guaranteed method that maximizes traffic and boosts conversion opportunities. The combination of SEO and PPC allows for the identification of a number of critical data points that relate to buyer behaviour and buyer intentions. A US Fortune 500 company specializing in Home Care saw a 30% increase in organic traffic as well as a 35% reduction in ad spend by being able to:
- Modify organic keyword strategies and optimize new content that aligned with target audience intentions.
- Adjust PPC ads to run only those ads in the more popular markets and within most opportune time frames.
- Align PPC ads with offline marketing initiatives for increased awareness.
The message is clear, synergize PPC and SEO efforts to drive more conversions. By doing this successfully, SEO and PPC you can drive conversions to unprecedented heights. In the name of synergy, here are some ideas you may want to implement into your digital marketing strategies:
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Shared keyword data offers coordinated messages
Keywords form part of the building blocks for both disciplines. In PPC keywords are used to build relationships with buyers while in SEO these are used to create the content strategy of a website and its information architecture. Both PPC strategists and SEO specialists have to conduct keyword research and by sharing keyword data across both teams allows for coordinated messages that keeps a business brand uppermost in the minds of buyers and increases the rate of qualified conversions.
Combined data and KPIs supports inbound marketing campaigns
PPC data together with data collected on organic user engagement such as average session duration and bounce rate offers useful insights as to how buyers interact with digital properties and their behaviour once they leave a brand’s website. Once the two teams can establish identical key performance indicators, this information can then be applied to supporting inbound marketing campaigns like those in social media and email marketing.
Why not elevate the conversion rates of your client’s marketing drives by outsourcing all of their SEO and PPC requirements to us, specialist in both realms of digital marketing? SEO Resellers South Africa is a white label digital marketing service provider offering successful SEO and Pay Per Click strategies.
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