When writing for a local SEO campaign, a number of challenges immediately come to the fore, challenges which may have a negative effect on your client’s business. But there is good news—and here it is…
Local content may be limiting
When you write specific content there is always the risk of limiting your client’s space in the market. By inserting only local SEO content, your client may miss great opportunities elsewhere. Plus, there’s the added risk that local people may not necessarily include local words in a search.
The Good News: Advise your clients to optimise their Google My Business page. Also, with the recent introduction of Possum, local businesses have found an organic, positive change of 34%.
Writing local SEO involves more than just keywords
Besides the good use of keywords and excellent SEO copywriting, you should consider including localised terms and names of cities in your general content so that you can hone in on customers by offering a specific link to their needs.
The Good News: Include local content in your SEO copywriting. Use locally-preferred words such as Tekkies instead of Tennis shoes, depending on the goal of your client and the market upon which it depends.
Join The Digital Agency Cowork Collective Today!
Often, agency owners need support too. In an industry where trends evolve faster than ever, it’s sometimes necessary to lean on a community of like-minded individuals. We created a group to serve this purpose and want you to join! The DACC welcomes digital agency owners worldwide to share their insights, ask questions, and receive guidance, to help support a sustainable and satisfying career.
Local for you may be foreign for your customers
Although your client’s business address may be in Johannesburg, when people in Cape Town search for it, it may not pop up. This can be frustrating, but with a better, more focussed approach to your SEO writing, optimising your keywords, it is still possible to secure the Cape.
The Good News: Since Google’s change, a fantastic 64% of businesses have seen a change in their rankings. On Local Finder alone, a good 9% of keywords from local businesses suddenly appeared when they were invisible before.
It is good practice for local SEO agencies to advise their clients to list their companies on business directories and citations sites. Also, ask your clients to ask their satisfied customers to post comments on online sites such as Google, Yelp, TripAdvisor and even Foursquare—these outside links to your client will boost their position on search engines.
Related Tags: Digital Marketing Reseller South Africa | SEO Outsourcing South Africa
