CONVERSION RATE OPTIMISATION

Drive additional website traffic & sales through our special CRO process

Are your clients complaining that their websites aren’t generating enough quality leads despite the increase in visitor traffic? Worried that there has been no increase in signups or enquiries?

Converting traffic into paying customers is a bit more complex than just driving hordes of traffic to a website. There are many reasons why visitors do not take the next step in making a purchase once they land on a client’s website. Complementary to SEO is Conversion Rate Optimisation (CRO).

This CRO process uncovers the elements and aspects of your client’s website that could be blocking sales conversions. Our CRO process then provides recommendations and techniques to eliminate blockages, improve site performance as well as other methods to increase sales conversions.

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WHY CRO

CRO is the next natural step to SEO. At SEO Resellers South Africa, we employ experts in conversion rate optimisation techniques that will offer your clients dedicated services to assist them with:

_Converting web traffic to leads

_Increasing sales

_Increasing signups

_Increasing enquiries.

We are able to meet these highly desirable sales objectives by initiating a six-month CRO process that includes two steps:

Stage 1  first three months

This setup period involves an intensive part of the process with analysis, recommendations, implementation, testing changes and reporting results.

Stage 2  months four to six

Implemented changes will continue to be monitored for success. After the sixth month of analysis, monitoring and reporting, clients will receive a final report detailing the improvements made as well as suggestions for further potential improvements.

CRO FLOW PROCESS

Analytics Analysis

Sessions, Bounce Rate, Exit Rate, Exit Place, Conversion Rate, Average Time on Page, etc. 

CRO Tools

Google Analytics, Crazzy Eggs, Kissmetrics

Website Analysis

Design, Call To Actions, Loading Speed, Responsiveness, Imagery, Color Scheme etc

Content Optimisation

Content Length, Placement, Relevance, Quality, Accuracy

CRO Testing

Implementation of CRO, Split Testing of Traffic, More Changes, Comparison with Old Site,etc.

Reporting

A comprehensive CRO Report is provided after three months, Implementation of changes. Month four Analysis & Reporting, Month five Analysis & Reporting, Month six Final Reporting.

A crucial part of our CRO process is Site Speed Optimisation (SSO). By conducting an analysis of a website, our specialists will make the necessary changes to the website that will ensure visitors are happy to remain on a website long enough to become guaranteed customers. 

If you’re already offering digital marketing services such as web design, AdWords, social media and SEO to your clients, adding CRO techniques into the mix will only improve the results you’re receiving for your clients from these digital marketing strategies.

We also offer confirmed results from Case Studies that indicate the strength of our product to grant results.