LinkedIn has certain best practices and guidelines to follow in terms of LinkedIn business profiles. Here’s a short and simple checklist that will help you to benchmark the current state of any client’s profile, so you know what changes and additions need to be made. While some of them might seem obvious, making sure these elements are ticked off can help ensure that clients get the most out of this networking social media platform.
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Is it professional?
Your client’s personality on their LinkedIn page should be different to the other social media platforms. When you’re posting on behalf of clients, you’re creating a business card. You want it to represent competency and trustworthiness. Always bear in mind that whatever you post on their profile will be scrutinized by existing and potential clients as representing your or your client’s brand. Before hitting ‘post’, as yourself if it’s professional and necessary, and what it says about their business.
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Is there a professional profile picture?
On LinkedIn, you’ll want to draw a line between your client’s personal profile and their company profile. On their company profile, a professionally taken headshot (or group photo, if it’s two or more employees) has been proven to work best, with the ideal specifications being between 200 x 200 pixels and 500 x 500 pixels.
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Is their profile up to date?
Customers will visit your client’s LinkedIn page to view your client’s experience and credentials . Make sure it’s up-to-date. This will show them that clients are proud of their work, and want to showcase it. Customers want assurance that clients have the expertise to offer a quality service or product.
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Is their page optimized for SEO?
A not so well known fact is that a LinkedIn profile can be optimized for higher SEO ranking. The description used for a page can help Google’s search bots understand what your client does by using the correct keywords and succinct information.
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Are their groups relevant?
Your clients should only be joining the most relevant LinkedIn groups to their business. It provides clients the opportunity to network with other colleagues in the field, who may then refer work to them. It shows customers that they’re interested in global and national industry happenings as well.
Making sure the above is in place is a good starting point for any newly established client LinkedIn page, and with this foundation in place it’s more likely to lead to leads and traffic. If you currently don’t offer your client’s LinkedIn related services, SEO Resellers South Africa can offer you a wholesale, white label full-scale social media marketing solution. Visit SEO Resellers South Africa for details.
