- Posted by SEO Resellers South Africa
- On August 20, 2017
- 0 Comments
There is a strong case to be made for marketing on Instagram. In 2017, the statistics surrounding the platform are rather impressive, with 400 million daily active users. Better still, 80% of the platform’s users follow at least one business, and 65% of the top performing Instagram posts feature products.
However, before you jump onto the platform and start posting on your client’s behalf, it’s often a good idea to put their profile through an audit, to ensure that it will perform like you want it to.
If you’re unsure how to do this, you’re more than welcome to contact us, and we’ll help you by looking at, and optimising aspects of the profile like:
- Whether the profile adequately reflects the brand
- Whether the hyperlinks click through to the correct pages
- Find out if the images you are posting on behalf of the brand are relevant, or whether you’re posting consistently
- Determine if the hashtags you are using are the best ones for the business
- Uncover whether the metrics are being reviewed enough to ensure that the content you post is effective, and gets you the following you and your client want
With these, and other optimisations made to the profile, you can start looking forward to benefitting from the following:
A great competitive edge
Research shows that smaller businesses have not taken to Instagram in the same way as bigger businesses have, or are still focused on using other platforms. If you can make your Instagram profile part of your social media platforms, you’ll definitely be getting a leg up on your competition.
Engagement on Instagram is high
The platform has some of the most engaged audiences of the major platforms, and if you choose to utilise Instagram Marketing, you’ll also be drawing visitors to your profile that are ready and willing to engage in conversations.
It targets incredibly well
Seeing as Instagram is under the Facebook umbrella, the platform provides incredibly detailed and effective targeting options. This means that you can speak to the exact audience type that will respond best to your marketing efforts.
Visual media is more effective
Instagram is by and large, a visual-only platform, and as most of us know, visuals are much more likely to gain engagement. So not only will you be posting on a platform that likes brand images, you’ll be posting it to an audience that in general, tends to engage with brands.
Instagram is an incredibly versatile platform that offers a host of benefits to businesses, you only need to know what you want to achieve. If you want to find out more about our Instagram auditing process, or want to find out how we can help you or your clients, click below to find out more.
References: Sprout Social
Related Tags: White Label Digital Marketing