Are your clients complaining that their websites aren’t generating enough quality leads despite the increase in visitor traffic? Worried that there has been no increase in signups or enquiries?
Converting traffic into paying customers is a bit more complex than just driving hordes of traffic to a website. There are many reasons why visitors do not take the next step in making a purchase once they land on a client’s website. Complimentary to SEO is CRO that stands for conversion rate optimisation. The CRO process uncovers the elements and aspects of a website that could be blocking sales conversions by providing recommendations and techniques that promise to flip this challenging business frustration on its head.