Content marketing’s here to stay, so it’s time to make it a client offering in 2017. If you’re still in the initial stages of planning and outlining a solid content marketing strategy, you should be aware that there are two common misconceptions that many marketers fall for that must be taken into account before experiencing success.
As digital marketing resellers, SEO Resellers South Africa understands how these misconceptions can shape your client’s content marketing strategy for the better or worse – whether or not you use it in conjunction with our white label digital marketing services.
MISCONCEPTION #1: CONTENT MARKETING IS FOR MAKING SALES, AND THE MORE CONTENT I PRODUCE, THE BETTER!
Do you view content marketing as a means to an end, or the end itself? If you just view it as a way to grab the attention of customers, then you will concentrate on churning out high volumes of low quality content. And if you (incorrectly) assume that content marketing should just drive selling opportunities, you will do the same.
Content marketing is none of the above. Instead, it is a tool to create a better and more loyal customer who is more likely to form a real and lasting relationship with your client’s business. So when it comes to your content, quality trumps quantity.
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MISCONCEPTION #2: CONTENT MARKETING IS A TACTIC THAT REPLACES OTHER MARKETING ACTIVITIES – NO STRATEGY REQUIRED!
Content marketing is not meant to replace the white label AdWords, SEO or copywriting you currently outsource to us, for your clients eventual use. This is because it is not a tactic in and of itself but rather something that should form part of your client’s strategic activities.
Instead, it takes your current marketing efforts and uses them to create an audience that subscribes to your client – one that will come back again and again, right on schedule.
This is essential for your client’s long term marketing goals to be met and even creates a receptive base to launch new offerings and products to.
We recommend that you set aside time and go through the above misconceptions with your clients to make sure you are all on the same page.
This will go a long way towards preventing future miscommunications and ensure a better chance of future success.
