Increasingly more and more attention is being given to the value of Account Based Marketing (ABM) in the bouquet of business-building strategies. In a simplified definition, Account Based Marketing is a targeted shift toward nurturing specific individual customer accounts. In fishing terms, it is likened to fishing with a spear instead of with a net. Clients are targeted based on the high potential value they offer to your marketing business.
To gain a good idea as to just how successful ABM can be for your client’s business, here is an eyebrow-raising statistic produced by Sirius Decisions to consider:
84% of Business2Business marketers see ABM as significant to retaining and expanding current customer relationships.
Most of the success in offering the highest return on investments provided by Account Based Marketing lies in the laser-focused personalized strategies involved in this type of nurturing marketing that you can offer your clients.
ABM contributes to sustainable growth and increased profitability
Account Based Marketing is most effective in nurturing customer relationships when used in a collaborative approach that includes activities from both the marketing and sales departments. Marketing activities can include highly personalized content marketing and marketing automation strategies.
The Digital Agency Cowork Collective - Where Collaboration Is Born!
Are you looking to expand your horizons with opportunities to collaborate with global talent in the digital marketing realm? If this sounds like you, why not join our Facebook community, the DACC? Here, we provide the space for thousands of agency owners and marketers to come together, share, offer guidance, and collaborate!
Complimentary marketing for new and existing clients
While growing your client’s customer base is a top priority for digital marketers, retaining repeat business for them is equally as desirable a business goal. ABM works well in encouraging both desired goals.
Why waste time in unproductive prospect marketing? If you are looking for a game changer in taking your business and those of your clients to the next level, take a closer look at Account Based Marketing. Yield better returns and make a bigger impact on the profit margin of your business.
SEO Resellers South Africa offers unrivalled expertise in all areas of white label digital marketing. From highly professional copywriting services to white label AdWords, we offer you valued support in helping your clients boost their web presence and grow their businesses.
Related Tag: White Label Adwords
