Winning the digital marketing war on behalf of your clients’ brands is a succession of individual battles won. These battles include keyword dominance for the number one spot as well as creating compelling content that is set apart from the competition.
Life as a digital marketer is not easy when you must cater to the many demands of search engines and online users. Fortunately, this is simplified by the fact that both these demands require a user-friendly website design to make sure that they are met.
If page load speeds are the least important in the line-up of your SEO techniques, here’s the problem: site speed is linked directly to user-friendly experience which in turn directly impacts the conversion rate.
Here are 2 ways that slow page loading speeds can negatively affect your clients’ brands:
Reduces sales conversion rate
The higher the number of visitors to a website the better the conversion rate will be…obviously. But, if a web page takes a long time to load, visitors are motivated to navigate away to a competitor website that could promise them faster load speeds and thus less frustration. In highly competitive niches this spells trouble and can harm a business’ reputation as well as its bottom line.
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Websites are penalised with lower search rankings
Top ranking search engine spots are hard won accolades for any website, and it takes a lot of work to convince a search engine that a website offers value to a searcher. Along with targeted keywords, how quickly users can get to that information is key. Slow loading pages frustrate users and this frustration signals to search engines that a website has not provided a good user experience resulting in lower rankings. Lower search engine result positions do not earn the same traffic as higher ranking sites.
Site optimisation involves a number of techniques used to improve user experience for better sales conversions. Techniques such as addressing image sizes and file formats have proven to be most effective.
It is not just desktop website versions that need site optimisation either. The growing numbers of users taking to mobile searching highlights the importance of optimising both desktop and mobile versions of websites.
If site optimisation is not part of your online marketing offering, outsource SEO techniques to SEO Resellers South Africa, the leading service provider in white label digital marketing.
